Luiza in Canada Posted by on Jan 20, 2012 in Culture

Brazilians are really big on memes, and one of the most popular ones going around recently is “Luiza está no Canadá.” It’s from a commercial for a luxury apartment building in Paraíba, where the man advertising the building used his family in the commercial, but makes a point of saying that everyone is there except his daughter Luiza, who’s in Canada. It was so funny and random that it became an instant sensation on the web.

Luiza arrived home in Brazil this week, where she made a new commercial for her dad…

..and appeared on the national news.

The original commercial spanned numerous songs on Youtube, like this one:

It was even made into a tee shirt, and inspired a presidential tweet that got a member of President Dilma’s social media team fired.

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  1. Drew Peacock:

    Luiza is in Canada. She is visting the awesome Montgomery triangle. Montgomery is awesome!!