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Brazilian Yelp Posted by on Jan 29, 2012 in Uncategorized

Ever wondered where to go to look for reviews of businesses in Brazil? There are a few places to look, but what’s sometimes called the “Brazilian Yelp” is a site called Kekanto, that has reviews of services and local business throughout the country. It’s also an app that can be used on mobile devices.

Kekanto is a start-up, created by a group of current and former students from the University of São Paulo that received funding from U.S.-based investment companies, including Accel Partners. Back when Kekanto was first conceived, one of the creators, Fernando Okumura, told the media: “Nossa missão é criar um circulo virtuoso de consumidores mais satisfeitos e empresas com melhores serviços.”

Here’s a brief explanation of the site in Portuguese from Terra:

O site funciona como um boca-a-boca online: os usuários avaliam os estabelecimentos e serviços que conhecem e suas opiniões ajudam outras pessoas a decidirem aonde ir ou o que comprar. O Kekanto também funciona como uma rede social, através da qual os usuários recebem as atualizações de seus amigos e interagem uns com os outros, comentando e gostando de avaliações”. A startup, de acordo com o TechCrunch, tem em torno de 3 milhões de visitantes únicos mensais e já trabalha em uma expansão para América Latina. Argentina, Chile e México são alguns dos países que estão no foco do Kekanto.

Here’s an explanation of why to use the site, from Kekanto’s Youtube channel:

And here’s an explanation of how Kekanto’s app works:

http://www.youtube.com/watch?v=GvnJAMK5hQk

For foreigners, this can be really useful for restaurants, hotels, or excursions that you’re interested in doing, but want to check out before you go or book them!

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Comments:

  1. Jackie:

    Thanks for sharing! How perfect for getting to know my new neighborhood!