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Brazil’s Real-Time Facebook Likes Posted by on May 7, 2012 in Brazilian News

C&A, a large retailer in Brazil, decided to try an experiment that combines social media and fashion in a mall in São Paulo.

From Vila Mulher:

Estamos sempre sendo bombardeadas com novidades fashion que acabam hipnotizando a gente para ficar sempre de olho no que há de melhor nas fast fashions. A C&A inventou mais uma criando um cabide que registra quem curte a peça, o “Fashion Like”. Ele funciona com visores instalados em alguns cabides em apenas 10 modelos especiais para o Dia das Mães, e estes, mostram quantos likes cada roupa ganhou no Facebook em tempo real.

Check out a photo from the store here.

Key vocab words:

cabide – hanger

peça – item (of clothing)

gostar – to like

curtir – to like (on Facebook); to enjoy

It’s a pretty innovative idea – do you think it will spread?

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  1. Stefanie:


    The Top 100 Language Lovers 2012 competition hosted by the bab.la language portal and the Lexiophiles language blog has started and your blog has been nominated in the category language learning blogs. Congratulations! The nomination period goes until May 13th. Feel free to spread the word among other bloggers writing about languages or to suggest one blog yourself.
    Please email me so I have your contact details and send you details on the status of the competition and the badge. For further information on the Top 100 Language Lovers 2011 competition, visit http://www.lexiophiles.com/english/top-100-language-lovers-2012-nominate-your-favourite-now

    Best wishes,
    Stefanie for the bab.la and Lexiophiles team