There are a number of very creative Brazilian public service commercials encouraging people to donate blood (doar sangue).

In this commercial, they put what seems to be real blood in a fridge at a convenience store with a message on each container. It has a powerful effect.

This commercial is narrated by a historical character: blood itself!

Using a sports metaphor, this commercial encourages people to “pass the ball” by donating blood.

And this commercial uses a song to encourage people to donate blood.