Pelé, also known as O Rei, or the King, is very busy during the World Cup, even though he hasn’t played soccer for years. He now serves as an unofficial ambassador for Brazil, and as in any soccer-loving country, he is always welcomed with open arms.

In South Africa, he attended an exhibition with works of art he helped create:

http://www.youtube.com/watch?v=Ezd0_-bmjQs

Plus, around the World Cup time, he gets more endorsements than ever:

http://www.youtube.com/watch?v=wpc911xg3vA

Sadly, though, he’s not immune to petty, silly talk, be it from the Chinese media or from the competition:

http://www.youtube.com/watch?v=aFe3NsmdjoY