According to the latest study, 30% of Swedish singles choose to net-date, which is more than a quadrupling since 2000.  It is most popular for the age group 30-49 years old.

Net-dating has become the most popular way to find love.   Ten years ago only 7% of singles dated in this way.  Many admit that it is easier to meet people with similar interests on the net, where there are so many more people to choose from.   It is somehow easier to make contact thisway than at work or in a pub or bar.

Where do net-daters have their first date?  Well, 55% prefer to meet for a ‘fika’ in a café, whereas 25% would rather go out to dinner together for the first date and 16% go for a walk together at their first live meeting.  Doing a sport together or going to the movies on a first date is out of the question.

Who should pay for the date?  Although we are in Sweden, the land of equal rights among the sexes, the majority of people still feel that the man should pay for the first date (49%).  Nearly as many (48%)are of the opinion that going dutch (each paying for him/herself) is the best way to work this out on the first date.

Sex on the first date?  Well, depending on which area of Sweden you are talking about,  between 27 and 50% of Swedes think that it is perfectly acceptable to have sex on the first date.