Tag Archives: commercial
Perdi meu Amor na Balada Posted by Rachel on Jul 19, 2012
Nokia recently came up with a very creative ad campaign in Brazil. First, they released this video, as if it had come from an actual guy in São Paulo. They even set up a Facebook page. People thought it was real! Until they released the final video: Here’s some key vocabulary words/phrases from the videos…
Pôneis Malditos Posted by Rachel on Sep 14, 2011
One of the most popular commercials in Brazil recently is a Nissan commercial featuring the pôneis malditos, or evil ponies. The commercial became a viral hit on social media across Brazil, and it increased Nissan’s sales in Brazil by 81 percent. In August, Nissan sold nearly 1,500 Frontier pick ups, an 110 percent increase from…
Se Beber, Não Dirija Posted by Rachel on Jul 8, 2011
Two bars in São Paulo, Bar Aurora and Boteco Ferraz, aren’t just local watering holes. They have an incredibly innovative marketing strategy, and they’ve created several commercials (really, public service announcements) that have won awards at Cannes. The concept is to campaign against drunk driving, by promoting the idea “se beber, não dirija” (don’t drink…
Eduardo e Mônica Posted by Rachel on Jun 12, 2011
Today is Valentine’s Day in Brazil, known as Dia dos Namorados. In celebration of the holiday, we’re going to take a look at a commercial that has gone viral online and that uses a classic love story from one of Brazil’s most famous bands, Legião Urbana. The song, called Eduardo e Mônica, tells the story…
Traffic in Brazil Posted by André on Feb 19, 2010
If you have traveled around Brazil and spent some time in traffic you must know that driving here might not be a good experience, depending where and when. In times such as the carnival traffic jams are much worse and with many people drinking and driving accidents increase significantly. Looking on the bright side of…