Social Networking in Russia Posted by Jenya on Jun 24, 2015 in Culture, News, Russian life, Soviet Union, when in Russia
The age of the “Social Network” is upon us. Sites like Facebook, Twitter, Instagram, and others, have popped up over the last ten years or so and dramatically changed our lives. These sites have greatly impacted our lives and they have been responsible for many things such as: increase in narcissistic behavior (i.e. selfies), entertainment, sharing photos and experiences with friends/family, overthrowing governments, and so on. The point is this: social networking is powerful, here to stay, and flourishing everywhere. It is interesting to note that the same social networking sites that flourish in one country may be obsolete in another. This post is about the social networking sites that are popular right now in Russia.
1.VKontakte (VK) is currently the most popular social networking site in Russia with just around 53 million users. VKontakte is the largest social network in Europe and it allows its users to send messages, create groups, share photos/audio/video, and so on. Nearly 25 percent of its members are under the age of 18. The odd resemblance to Facebook makes me wonder about who is really behind this project :-)…
The second most popular site is 2.Odnoklassniki (classmates). This site deals with helping current and former classmates and friends connect with one another. What I found interesting about this site was that you had to be at least seven years old to have an account.
3.Moi Mir (My World) is next on the list. It is run by mail.ru and attracts older people. Like Odnoklassniki, people go there to socialize. Nearly 70 percent of its members are women and over 50 percent are over the age of 45.
4.Facebook is phenomenal on the world’s stage, however, in Russia it is still climbing to the top. It does well in terms of number of subscribers but not in terms of activity. For that matter, 5.Twitter averages a great deal more posts per month than Facebook – Twitter averages about 12 times more posts per user per month.
Rutube is Russia’s version of Youtube and it is immensely popular. For those learning to speak Russian, you might really enjoy all of the videos on every topic imaginable. You must be able to read a bit to navigate the site but it is well worth it.
Although there are so many social media sites to visit in your own country, it can be fascinating to check out those in another. For those of you that grew up in another country and emigrated, these sites can really help you when you are homesick or just trying to reconnect with people. You might agree that there has never been an easier time to connect with people – the world is getting smaller by the second 🙂
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