It’s tough being the “other one” in the language-learning business, especially when competitors employ a heavy marketing strategy. Rosetta Stone is a household name, and those yellow boxes are everywhere. Many people feel that if they are paying hundreds of dollars for a language solution, well, they must be buying the best solution, right? Maybe, maybe not. But one thing we all know is that a heavily advertised, high priced product has to have an awful lot of marketing costs built into that price.
We don’t do heavy advertising like they do, but we do feel (not surprisingly) that Transparent Language makes the best language learning software. Ironically, it’s because we didn’t develop our programs for the consumer market. Our technology, methodology, and product lines were originally created for serious U.S. Government language schools, where failure is not an option. But don’t think that means we don’t care about individual learners! We love languages, and genuinely want YOU to succeed with your language learning. So we also develop language programs for individual learners, public libraries, schools, companies, and other organizations, which leverage the same technology and methodology as our programs for government language schools.
To illustrate the contrast between our programs and those of Rosetta Stone, we have prepared a white paper explaining the differences between Rosetta Stone and Transparent Language. It should help you better understand what we’re about, the capabilities of our programs, the instructional methods we use, and how you can succeed as a learner.
Learning about other languages and cultures is so important in today’s world. It can provide a career advantage, and open the door to countless new friendships. Not only that, but it makes your brain smarter and more agile. Even if you ARE just in it to woo an Italian supermodel, we want you to have the best possible shot at success and the best language-learning experience possible.
The bottom line is, every language learner is different, and no single product alone can satisfy every learner’s needs. You should research, experiment, and see what works best for you as an individual. We hope our comparative analysis inspires you to explore all your language-learning options.